Commercial Bank International marks its presence at Abu Dhabi Motorshow

12/19/2006

CBI, Commercial Bank International made its presence felt in a big way with its attractive stall and a variety of retail products aimed at customers who thronged the Abu Dhabi International Motorshow being held in Abu Dhabi.

The International Motorshow, which is running from the 18th to the 22nd of December 2006, features the latest and best vehicles from around the world. All the big names in passenger cars, commercial vehicles, heavy duty and garage equipment, spares and automobile accessories were present and drew crowds and excited motorsports enthusiasts.

CBI perceives the motorshow as an excellent arena to showcase its retail products, such as its lowest ever interest rate on car loans, and at the same time answer its customers needs by being present at convenient locations. Customers were seen thronging the stand, especially after reading the bank communications spread across the motorshow.
   
CBI’s participation is an extension of its aggressive strategy to offer cutting-edge products to its customers and be closer to them by being present in strategic locations such as the International Motorshow. This helps leverage its outlook as a strong player in the booming retail market.

Speaking on the occasion, Mr. Mahdi Kilani, Head of Retail Banking Group, said, “CBI aims to be a bank with all the answers to its customers needs and we are in the process of launching products related to the auto industry that will compete aggressively and strongly in the market. A car loan with the lowest interest in the market is a concrete implementation of our strategy to not only make our customers happy, but also give us the leverage to command a better and stronger presence in the market.” He also added saying, “Being present in the International Motorshow is highly beneficial for us as our competitive car loans can attract potential customers who are expected to visit this show.”

CBI had recently stormed into the retail banking services market with a cutting-edge car loan offer that carries the lowest interest rate in the market at 3.75% along with other benefits such as zero down payment with efficient and guaranteed approvals. The offer also comes with a repayment period up to 72 months, a 60-day deferral on the first instalment, a free-for-life Credit Card and various insurance finance options.

This offer from the bank closely followed the unveiling of its new corporate identity and recent opening of its first branch reflecting its new corporate identity in Abu Dhabi. In keeping with its new motto of answering customers’ requests and needs, CBI’s new car loan is a concrete answer to a market that is filled with a plethora of offers and promotions.

In addition to its car loan offer, CBI has a host of innovative ideas in the pipeline, and will soon be introducing customised products to suit today’s evolving customer needs extending towards real estate, Islamic banking and brokerage services.

CBI is making a concerted effort to be identified as an organisation that understands what people need and become the bank with all the answers.