Commercial Bank International opens its first branch reflecting its new identity in Abu Dhabi

12/18/2006

Under the patronage of HE Sheikh Seif Bin Zayed Al Nahyan, Minister of internal affairs, CBI, Commercial Bank International today inaugurated its first branch in Abu Dhabi that reflects its new corporate identity.

The branch was inaugurated by His Excellency in the presence of senior bank officials and other eminent dignitaries.

The new branch marks the first CBI branch with the modern look and the first in the series of customer-centric branches to open.

CBI had recently unveiled its new corporate identity with its new motto of answering customers’ requests and needs. The identity launch was followed by a plethora of retail offers and promotions that saw the bank taking a firm hold in the booming retail baking market in the region.

Speaking at the branch inauguration, Mr. Khamis Mohamed Buharoon, CBI Chief Executive Officer, said, “The new branch is the first in Abu Dhabi to sport the new look of our bank and it is in keeping with the promise we made to our customers to bring the best in banking to answer all their needs.” He also added saying, “This new branch has all the latest in banking technology and will serve the varied needs of our customers in Abu Dhabi. We intend to follow this launch with more branches in the near future.”

The new branch is customer-centric in design and décor and is a full-fledged branch offering retail banking, private banking, brokerage office – all bundled with the new banking experience that CBI is currently offering.

The two-storied facility includes telephone banking, Internet banking on premises and the convenient location means plentiful parking space for the bank’s customers

CBI currently has a network of 8 branches and 18 ATMs spread across the United Arab Emirates and had earmarked more branches and ATMs across various strategic locations throughout the country.

In addition to its branch expansion plans, CBI has a host of innovative ideas in the pipeline, and will soon be introducing customised products to suit today’s evolving customer needs extending towards real estate, Islamic banking and brokerage services.

CBI is making a concerted effort to be identified as an organisation that understands what people need and become the bank with all the answers.